Wednesday 1 April 2009

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My thriller opening sequence is structured around the typical conventions of a thriller. My sequence has a mixture of camera shots and angles bound by the use of music, and soundtracks. I chose an idea in which I used the idea of drug trafficking as used in film 'The Departed' with the same idea of undercover police made famous by Leonardo De Caprio in 'The Departed' however I have manipulated the idea to show the undercover policeman as a important drug trafficker, trying to expose the real drug dealers, however they need to build a case. The use of pace with the soundtrack with selected parts of the sequence suggests tension, including the use of camera editing show typical conventions of a Thriller sequence, such as the jump cuts and the cross cutting.

How does your media product represent particular social groups?
My idea would appeal to the teenage generation upwards, due to the nature of violence and drugs the certificate would be classed as a 18. The thriller is about a undercover police trying to create a case on London's biggest drug baron, with the help of two of the most secret police officers in the Metropolitan Police. It's very similar to modern crime, in todays society, since drugs has become a major problem for the police due to the popularity of them.

What was the audience feedback for my opening for my thriller?
After I had completed my Thriller opening I showed the opening to a target audience and the feedback I received and the majority of the audience said that they enjoyed the opening sequence and saw how I challenged typical thriller conventions and enjoyed the unexpected twist at the end of the opening. This positive feedback showed that I had used typical thriller conventions and used a strong enigma towards the end of the sequence.

What kind of media institution might distribute your media product and why?
Universal Pictures would want to distribute this film, because of the diversity of the films they distribute, this type of film would do well with the synergies that Universal Pictures provide. My thriller is not a independent film, but meant for mainstream, this would mean a release for mainstream cinemas such as the Showcase and the Odeon cinema's. This would be a good idea as previous films with similar story-line's have succeeded in a big audience in such cinema's where the locations of them are normally busy places.

Who would be the audience for your media product?
The audience would be 18-40's as it relates to the younger generation as drugs are more common and the use of violence also attracts the younger generation. The older generation would be interested in the detective aspect of film, as it pulls the audience in wondering how the criminal is going to be caught. The enigma element of the starting sequence would grip the viewers who were interested in criminal/thriller genre, with the mix of both it would appeal to all ages above the age of 18. Evaluated based on research on the Pearl and Dean website.

How did you attract/address your audience?
I attracted my audience with the use of the conventions of a thriller in the starting sequence as it shows a enigma and the use of secrecy adds to the sequence and interests a audience which would consist of mainly young males interested in the drugs and violence aspect as it may relate to the crime in society today, and the older generation consisting of people who can relate to the police and who have maybe researched or studied detective drama films.
Including the use of fades and dissolves adds to the conventions of a thriller, the mystery, how the audience want to know what's going to happen and in the end are surprised when they find out that the victims of the shooting are working together adding to the mystery and the use of music adds a sense of action and grips the audience when the music matches the atmosphere.

What have you learnt about technologies from the process of constructing the product?
The equipment used was the camcorder, tripod and the use of the computer to edit, the filming technology of the camcorder was used for the recording of all the shots that was included in the film, this was difficult to begin with as I have never owned or used a camcorder before, but I was quick to learn the use of the zoom and the use of the camcorder light, which i have used for the film as it adds to the effects of the sequence. However I learnt that the camcorder had dropped some frames which meant i had to re-film specific shots, this was difficult due to the absence of some actors at the time, but I was able to get the actors in the end despite the camera dropping frames and losing footage that I needed.
In addition the use of the tripod helped tremendously as with the smoothness of the movement of the tripod helped try out different angles and helped with the camera shots, the different tools on the tripod added to the effectiveness of the camera shots, with the use of a tilt and the smoothness of the panning, without having to manually move the camera with a handheld technique which would
It was very interactive and fun to try out different shots to add effects to the sequence such as the pan, over the shoulder shot, P.O.V and close ups.
After the filming had been done I used the program Final Cut Pro in which helped me edit and change parts of the sequence to emphasize the conventions of a thriller, and ended up with the final product of the media piece. Also used songs and mixed them to use as a soundtrack as no dialogue was used. The soundtrack adds to the atmosphere and the pace of the media piece.
Finally the use of Adobe Photoshop CS2 and Live Type helped me for the creation of the titles used with in the sequence, the interaction enabled me to use different techniques of entry of a title, what effect it does such as 'Quick Twist' which all of my titles are using.

Look back to your preliminary task, what do you feel that you have learn in the progression from it to the full product?
I started on with the planning stage which included the storyboard and the screenplay, compared to the Preliminary task, there was a lot more shots, angles and editing involved.
With the use of the camcorder and tripod I have learned a lot of techniques that I never knew before, this will help in future use of camcorders. If I was to film again, I would be able to create a better sequence with the knowledge I have know.
Including the use of software programs such as Photoshop and Final Cut, I have had experience with Photoshop before therefore I knew how to use most of the tools. With Final Cut Pro, I had never used before, I learnt how to edit camera footage and add effects which will help with future projects. The use of both software and camera technology cohesively helped change the final product into a sequence more recognizable.
With the soundtrack I mixed different songs together which adds to the effects of the sequence, this was done with Final Cut Pro. I did this to create a originality with the soundtrack compared to other groups whom used normal music, also with the soundtrack I wanted the audience to feel a change compared to other soundtracks in other detective films.
With the preliminary task, I only filmed a simple scene, with the final product it became more complex as I used different camera angles and shots, a larger range from the Preliminary task.


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